We all know that feeling when your favourite dress or lucky shirt is too old to wear
That first date, a successful job interview, your graduation party, or the moment you finally fitted into that dress again after having your firstborn baby ...
We all know that feeling when your favourite dress or lucky shirt is too old to wear, yet you simply can not let go of it!
The women of the Taragalte Concept - all from a Saharan nomadic background - will eagerly transform your personal wardrobe into a beautiful and unique Carpet of Life, using their hearts and souls to capture your warmest memories in an inspiring artwork you can cherish forever.
One of Kind rugs
Clients who commission one-of-a-kind pieces by Carpet of Life often provide clothes from their own personal wardrobes and/or household tea towels, bed linens, heirloom stashes, and even recycled plastics.
The Berber women of the Sahara will transform your beloved wardrobe into a vibrant ‘Carpet of Life’ - a unique interior piece paying tribute to fond memories, the power of imagination and social design!
Using authentic crafts handed down through generations
What makes this special?
One of a kind
Supporting women development
Co-creating for a better world
I'm Co-founder and Art Director of Butterfly Works and our design studio is co-creating for a better world. Our studio is based in Amsterdam and works globally with a core team of 12 designers and organizers.
Butterfly Works looks for brand-building opportunities in economically unstable and often challenging countries. Countries where peace is not guaranteed, resources are under threat and infrastructure is restricted. Places with almost everything working against them.
Yet in these places we find passionate and creative entrepreneurs hungry to make a living from their craft. We find fearless artists, sculptors, carpet-weavers and general makers-of-things and come up with concepts to realise their ideas.
We co-develop their unique and inspiring products, build brands and distribute and market them globally with commercial success ...despite the odds.
In so doing, we realise new economic opportunities in unstable and often isolated communities that are sustainable and long-lasting. Decreasing poverty, increasing hope and actually changing lives through brands.
Maintaining the traditional nomad handcraft
Carpet of Life was founded in March 2012. Making carpets is one of the traditional female handicrafts in Morocco. On the one hand, it is about maintaining the traditional nomad handcraft – the specific way of knotting is called boucherouite and used with all kinds of material.
Due to the lack of resources in the desert various textiles, now mostly from China, serve as basic material for the carpets, but thanks to Carpet of Life, there’s an increasing amount of wool, cotton, or linen from Europe, too.
Share with us the experience of transforming your beloved wardrobe into an incredible vibrant “Carpet of Life” made by women in M’hamid El Ghizlane also called “the door to the Sahara”. A unique interior piece as a tribute to the power of imagination and social design.
Female employment and emancipation
On the other hand, female employment and emancipation play a big role in Hester Ezra’s project. In the poor nomad southern part of Morocco, the women are mostly
sole-earners because the men often leave their families, disappear into the big cities, find work, and start new families there. So the women have to make money
to make ends meet.
Hester Ezra adds In M’hamid we will deepen the understanding of the concept and we will facilitate
a training with the women by organizing. In 2013 we profiled the women to ensure a deeper understanding of their personal lives and needs.
Creating new opportunities
The oasis of M’hamid El Ghizlane
The oasis of M’hamid El Ghizlane in the south of Morocco consists of ten different villages. Women from 6 of these villages participate in making carpets for Carpet of Life. Through Carpet of Life, the traditions and craft culture is retained. The women are able to show the big potential of their creativity. By sharing their creativity they gain new aspirations and they are connected to other worlds.
The region was hit by many hardships in the past including draught. As a result of this, many men left the region and women stayed behind dividing their time over household activities and small scale farming
In order to develop again a prosperous local economy it is crucial to empower these local women, and create new opportunities. Carpet of Life sees this opportunity in creating a brand that builds upon the pride of the local community, and so reviving and fostering the cultural life and tradition to build a better future.
The Design Inspiration
Materials & Making
Textiles are hard to come by in these isolated parts, so with your second-hand clothing as vital raw material, the Nomadic women of Morocco, can not only get to work sustaining their heritage and an ancient art form, but also their incomes and a better future for their families.
Traditional Moroccan carpets called Boucherouite or Boucherwi
The Carpet of Life concept is based on traditional Moroccan carpets called Boucherouite or Boucherwi, made by most families from nomadic background. This craft is relying on instinct and experience rather than set design rules. Details are derived from nature, perfumes, sounds and tastes. Boucherouite carpets can be made from almost anything… second-hand clothing, tea towels, bed linen, even plastic! We connected this already existing concept to the renewed interest in crafts, nostalgia, tactile experiences in the west.
Making a carpet, the women don’t necessarily stick to rules or preset patterns – they use their experience and intuition. The expressive colours are characteristic.
Tradition and creativity
The women do work with traditional patterns, but they also have their own strong creative ideas. Among the patterns, you’ll often find the rhomb, or the diamond, and in the centre, there’s often a dot. Together, they symbolize a traditional nomad bivouac, a circular camp with tents in a circle and a fireplace in the centre.